The professional services market, particularly legal services, is a highly competitive area with large and reputable local firms. Linklaters wanted to achieve a positioning that would allow it to be attractive to the best young and experienced lawyers.

Following the research conducted, we have been able to define an EVP and an employer branding strategy based on enhancing our international image, establishing a promise about the possibility we give to professionals to join a special group, to “Be a Linklaters Lawyer” to be a lawyer who participates in challenging projects, projects of great technical complexity, for institutional clients, financial institutions and private companies of the highest level.

This promise is demonstrated through testimonials from professionals of the firm who occupy positions at different levels and who describe the type of projects in which the firm participates.

Linklaters has been able to achieve an attractive positioning and thus meet its recruitment objectives.