OHLA, an international infrastructure organization with a history of more than 110 years, and presence in the USA, Latin America and Europe, is in a moment of transformation that was evidenced with the recent implementation of its new corporate brand identity “Progress Enablers”. Its constant vocation and ambition to improve, led the company to detect the need for this repositioning to be accompanied by the development and communication of an employer brand that would serve to attract and retain the necessary talent for this new stage.

At the agency we began a strategic project to create an employer brand, with the great challenge of transmitting in a unique, relevant and truthful way everything that a great company like OHLA can offer to talent.

To this end, we conducted in-depth internal and external research, from whose conclusions we extracted the main levers that define the real experience of working at OHLA. All this allowed us to develop the pillars and main messages that make up the narrative that answers two questions:

Why should I work at OHLA? Why should I stay with the company?

Once the strategic phase was completed, we needed to convey our message to the talent through the available channels. To do so, we produced an audiovisual piece that could summarize OHLA’s value proposition at an international level in a fresh and inspirational tone.

• The company now has a common employer brand narrative in all countries where the group operates, helping to align its global talent attraction and retention messages. This brand is a valuable internal and external communication tool that fosters pride of belonging among its teams
• The project has allowed to go beyond the scope of people and has led to open debate on aspects related to the business and its culture.
• OHLA has been able to have a roadmap for its main external communication channels, which are key to attracting talent.