Entelgy is a global technology consulting firm of Spanish origin with a philosophy different from the rest of the competitors in the market and formed by business units with their own characteristics.

They contacted WTC to help them build their employer brand that would be useful for attracting technological talent and was based on a differentiation from the best-known consulting firms in the sector. A real difference, but one that was not perceived due to a lack of communication of their company’s values as an employer brand, thus hindering the attraction and recruitment process.

At WTC, we began an internal analysis by interviewing managers and collaborators in order to develop a common narrative for the different business units that would support our communication actions and evaluate differentiation.

Once the brand positioning and territory had been defined, we analyzed the targets we were going to address and began to build the employee value proposition (EVP)

Genuine. Much more digital. Much more humane.

It’s a creative expression of their DNA as an employer. They were born already as a genuine, unique company. With a focus on one hand on people, on their talent, on their ability to overcome any challenge; and on the other hand, on technology and innovation that favor change in society in an accelerated way.

The process of building the Employer Brand was developed with constant feedback from the client and the development of a “White Book” where the phases of the strategy, the brand architecture… and the segmentation of messages by target audience and business unit were included.

Once the pillars of the Employer brand were defined, we moved on to the development of the creative part and the definition of the channels and initiatives; very marked by the objective of attracting talent and the profiles of the targets we had previously defined to recruit.

After a thorough analysis of the company, we came to the conclusion that there really was a value proposition in the employee experience that allowed us to communicate effectively compared to other consulting firms, and our goal as experts in Employer Branding was to communicate it in a relevant way for technologists and technicians, avoiding falling into the type of generic messages used in the sector.

We created a differential and attractive EVP with which its employees felt totally identified, and which highlighted our courageous and ambitious spirit in which people are much more than a human resource.

Through a 360º campaign (internal and external) with the professionals as protagonists, we managed to show in a direct way all the real advantages of working at Entelgy. This campaign was supported by an organic plan in social networks that managed to capture the attention of the technical community, generating an average engagement rate of 6%.

Gracias a la construcción de una Marca Empleadora sólida y real, definimos cuáles van a ser los mensajes a comunicar en los próximos años desde los departamentos de Marketing, Recursos Humanos y Comunicación.