In 2007, three young entrepreneurs contacted us with the vision of creating a company that would be a leader in the pet products market. Their goal was to be the category killer not only in terms of size and sales, but also in terms of leadership, brand recognition and notoriety.

From WTC we proposed to create a company with soul (meaningful brand) where their customers were not mere buyers but brand lovers. The goal was that people would not buy for the price but for the experience and the values we wanted to transmit.

To achieve this, we created a brand from scratch (Kiwoko) and gave it a personality that immediately connected with the hearts of people who share their lives with animals.

We took care of all the growth of the brand from the origin, getting this spirit to be transmitted in every place and action in which the brand was involved (implementation of stores, events, social networks, videos, publications…). Taking care of even the smallest detail to create a large community of Kiwoko lovers. In addition to contribute to the brand identity, we created a foundation that is responsible for social issues and help to animals, a special loyalty program (kiwoko world), veterinary clinics…

After a thorough analysis of the company, we came to the conclusion that there really was a value proposition in the employee experience that allowed us to communicate effectively compared to other consulting firms, being our goal as experts in Employer Branding to communicate it in a relevant way for technologists and technicians, avoiding falling into the type of generic messages that are used in the sector.

• Kiwoko has grown exponentially from a small store business to a category killer. It is currently a chain of more than 115 physical stores of between 400-1,000 m2 with a rate of openings of one/two per month.
• It is a brand that is highly valued by its users. Achieving the objective that people buy for the values and the experience and not for the price.
• Right now, it is the leader and the reference in Spain and Portugal in pet stores.