Grupo Antolin was founded as an organization in Burgos in the forties and in a very short time has become one of the main players in the world of the automotive auxiliary industry with a presence in more than 25 countries. Its importance in the industry is demonstrated by the fact that parts made in its factories are part of 25% of the cars produced worldwide. Grupo Antolin, being a top level business reality, asked WTC to develop an employer brand appropriate to the reality of its B2B brand, an industrial brand that generates a strong contribution of value in the development of the automobile, a sector that is undergoing a profound transformation and that must attract both professionals in the sector and new professional profiles that collaborate in the redefinition of the concept of mobility.

At WTC, as experts in Human Resources Marketing, we analyzed in detail the reality of the reasons on which we could build the value proposition and discovered a company and a group of professionals who had a great story to tell. The research we conducted across different levels of the organization and various geographies described a unique company: a story of effort and personal commitment, of vision for today and tomorrow, and of execution capabilities that are hard to match. This led us to build an employer brand architecture under a communication platform that combines the rational weight of what we do with a very attractive emotional component of “commitment.” In short, an employer brand architecture that corresponds to a global organization doing great work today but at the same time thinking about the future of mobility. This communication territory is reinforced by an aesthetic that highlights the valuable role we play in the market.

La propuesta “Dream. Dare. Do.” (We create automotive interiors) se ha consolidado como la plataforma de comunicación global que recoge nuestra People Promise, y que traduce la importancia de la empresa, de su actividad, de su misión a una oferta diferencial y de valor a las expectativas de los profesionales, realizándose una aplicación a los puntos de contacto en las fases de atracción, engagement y reclutamiento que es aplicable a las diferentes realidades culturales de los mercados en los que operamos.