Following the success of the ‘Change Warriors’ campaign, KPMG wanted to communicate its new international employer brand positioning and its new employee value proposition (EVP) in a unique way. It needed to communicate to both potential talent and current employees the firm’s new work philosophy and post-pandemic mindset change to position itself as an attractive employer brand and attract the best talent.

For this, -from WTC, an agency specialized in Employer Branding-, we created KPMG Originals®, a comprehensive recruitment campaign that covers all phases of the employee’s journey and where the professionals themselves, through their passions and personal stories, manage to reflect and make tangible in a human and emotional way the values and culture of the firm after this new change.

A communication campaign with several phases: internal participation, launch, ongoing; an impeccable and very careful production, which, through different materials (video launch, Originals stories, digital materials, among others); highlights how the passions of its employees make them authentic, diverse, genuine and unique and show that everything they do outside the firm makes them better within it. At the end of the day, who they are and how they do things are what make KPMG what it is: a unique company.

A nivel interno, la participación de los profesionales fue un éxito. Una participación activa que permitió la selección de las historias de sus profesionales en los diferentes canales de la firma.  

A día de hoy, KPMG Originals® se ha convertido en un movimiento de la firma a nivel de marca empleadora que conecta de una manera empática y emocional con el talento y que pone en valor a los profesionales de la firma, como mejores embajadores a la hora de atraer y retener el mejor talento.